Press Release
MD On-Line and Strategic Edge Communications Create Joint Venture for Provider Interactions
Leveraging Information Technology With Proven Techniques to Identify Customer Needs and Deliver Education and Training to Targeted Physicians
Morristown, NJ, November 30, 2010 – MD On-Line (www.mdon-line.com), a proven leader in enabling interoperable electronic data interchange (EDI) transactions between healthcare insurance companies and healthcare providers, announced it has entered into a joint venture with Strategic EDGE Communications, Inc. (www.strategicedge.com), a global strategic partner to pharmaceutical, biotechnology, and medical device companies.
The joint venture will leverage the information technologies of MD On-Line with the communications expertise of Strategic EDGE to direct new product information, care alerts, and specialty-specific training to targeted physicians and healthcare providers. This arrangement will allow us to push information to physicians to keep up with new technologies and product developments that relate to their specific areas of practice. In addition, physicians on the MD On-Line network will be able to participate in surveys and research to help create a greater understanding and validation of both physician and patient needs.
According to Bill Bartzak, President of MD On-Line, this new alliance further enhances the growing MD On-Line suite of products. “Because of the number of providers and the breadth of specialty areas they cover, we have the unique ability to segment them and make the most up-to-date information available to them. Strategic EDGE will provide the content, including products, education and training.” Jeff Meehan, President and CEO of Strategic EDGE, added, “This partnership is extremely unique and brings an unprecedented level of targeting to further enhance traditional medical communications.”
Providers will have the ability to choose if and when to participate in an opt-in offering that will only be accessible from our secure customer portal, making the entire capability available but not intrusive. The new venture will be fully functional by January 2011.
About MD On-LineMD On-Line Inc. is a leading provider of electronic data interchange (EDI) solutions that facilitate the critical connection between doctors and payers. Its offerings enable electronic data capture and entry, and claim and transactional data submission to payers. Co-branded and endorsed by more than 30 major insurers and increasing its presence in providers’ offices of all sizes, MD On-Line is transacting the business of healthcare, helping to make the healthcare system significantly more cost-effective by eradicating inefficiencies. In addition to claims processing, MD On-Line offers real-time services for eligibility verification, referrals, claim status inquiries, and electronic remittance advice (ERAs). Its “all-payer” EDI solutions encompass a network of more than 2,000 payer organizations and are used by more than 45,000 healthcare providers nationwide. For additional information visit www.mdon-line.com.
About Strategic EDGE Communications, Inc.Strategic EDGE Communications, Inc. is a comprehensive marketing services organization that operates globally to provide a suite of services including advertising and promotion; brand identity and development; interactive marketing; medical education; medical media planning and buying; payer marketing; relationship marketing; scientific communications and publications; specialty marketing; and strategic consulting to pharmaceutical, biotechnology, and medical device companies. For additional information, visit www.strategicedge.com.
Press contact information:Rick Vaughan
973-753-2189
press@mdon-line.com
